MarCom Maven

My friend Ben Singer used to say that the best way to stay ahead in public relations is to put all your key audiences on a giant wheel in your office (you know, shareholder, media, customers, suppliers, etc.). Then, every day you spin that wheel to make sure you’re tending to all their needs. I like this imagery – it tells you what a typical day in the life of a public relations professional is like.

Now, here’s another wheel – the wheel of a blogger. Hans Viens’ article “Secret to Developing a Popular Blog” is brilliant because it simply says you have to tend to all these publics to ensure blog popularity:

1. The blog community channels
2. The authority based channels
3. The social media channels
4. The search based channels
5. The advertisement channels
6. The offline channels

Read the whole article for more explanation. It’s worth it.

Posted by Susan C. Solomon at 05:42 AM | Permalink | Comments (0) | TrackBacks (0)

AEG-Electrolux is erecting giant billboards to monitor noise levels and create a reminder about the perils of noise pollution. Only problem is local school kids are deliberately shouting at the sign to make the numbers change. Not exactly the point, huh?

 Besides the kids' reaction, it's a cool idea.

Posted by Susan C. Solomon at 05:57 AM | Permalink | Comments (0) | TrackBacks (0)

Would you hire a marketer with a so-so resume?

I'm not talking the big picture "resume," as in the sum of all that person has done throughout his/her career. I'm talking the actual type and paper resume.

A marketing professor I met today says he asks his students to submit a resume and cover letter on the first day of class. That way, he knows two key things about the person: 1.) their background 2.) their ability to market.  I love this idea!  Great marketers should have outstanding resumes, don't you think?

PS: At the same meeting, another marketing professor, Nance Rosen, handed me her book as her business card. Fantastic! That speaks ... ah-hem...volumes. 

Posted by Susan C. Solomon at 05:37 AM | Permalink | Comments (1) | TrackBacks (0)

  
Ain't blogging grand? So, I'm still obsessing about this proposal for a business blogging book, looking for something new. And, along comes Vikram Deo, who sends me a link to his blog, "Not Another Mobile Phone Blog!" I love this title because it acknowledges that in today's blogging world, you have to stand out.

Anyway, Vikram told me some great reasons why he blogs. And his blog isn't bad either. It confirms my theory that blogging from a niche is the only way to go.

"Not Another" is interesting to read. It has a great post on the Ericsson Berta, a big and bulky 4G mobile device. It certainly doesn't look like my slim little iPhone. But apparently it's powerful. The Berta can reach super high speeds and I guess come damn close to replacing that ridiculous desktop you've got in the office.

Very cool and very interesting...thanks Vikram. You clearly have a passion for your blogging. Ain't blogging grand?

Posted by Susan C. Solomon at 05:46 AM | Permalink | Comments (1) | TrackBacks (0)

This one’s fun from Rethink Communications in Canada. And after a while, a guy with a chain saw was hired to actually cut the coupon out. Very clever. Very performance arty.

Posted by Susan C. Solomon at 06:18 AM | Permalink | Comments (0) | TrackBacks (0)